Companies to adapt their models and culture if they want to thrive

By Danielle Doza

The immense challenges facing companies today, from nationalism to climate change, require companies to adapt their models and culture if they want to thrive in the future. In Beyond Great: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution by Arindam Bhattacharya, Nikolaus Lang, and Jim Hemerling of Boston Consulting Group, the authors layout strategies for companies to go beyond great by leading with purpose and embracing continuous, agile transformation.

“Beyond Great” is defined as Growing Beyond, Operating Beyond, and Organizing Beyond – delivering outstanding benefits to all stakeholders and building advantage with customized solutions and experiences, resilience and agility. A company needs to increase its Total Societal Impact – “the sum total of effects an enterprise’s operations and offerings have on the outside world” – in order to yield success in its industry.

Beyond Great Book Cover

The authors detail what is needed to transform a company from a traditional enterprise to one that is agile, data-driven, and works within ecosystems. You will learn why strategy matters over speed, purpose and culture are critical to successful transformation, and leaders should make it their mission to inspire and empower employees. There are several examples of companies that have made such changes and reaped the benefits.

Beyond Great should be read by all C-Suite individuals. Challenge yourself to think about how your company can enhance its organizational structures, operating models, and growth strategies to be a high-performing star in your industry who retains talent, develops digital compliments, and embraces “always-on transformation.” I have no doubt innovative thoughts will swirl around your head as I had when thinking about our clients.

This book of course spoke to our values at Venture Forward Strategies. When a company creates value for all stakeholders, it is a win-win-win. Begin, or continue, your journey of purposeful greatness by reading this book. Let the transformation begin!

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