By Victoria Avi

Earth Day has been around since 1970, can you believe it? That’s right, Senator Gaylord Nelson founded this day to raise awareness about environmental issues like pollution and degradation. Today, it’s celebrated in over 190 countries around the world. And boy, do we need it now more than ever!

At Venture Forward Strategies, we recognize Earth Day as a significant event in sustainability, environmental justice, and climate movement. We are all about helping companies transition to more sustainable practices. And let me tell you, it’s no small feat.

We believe that every business has the power to positively impact the environment and society. That’s why we help companies leverage reporting and disclosure initiatives and build a sustainability strategy that works for their business. Our approach focuses on creating sustainable change that aligns with our clients’ values and goals.

Now, let’s get real for a second. The state of our planet isn’t exactly sunshine and rainbows. Climate change, pollution, biodiversity loss – the list goes on. But we are not giving up! We believe that we still have a chance to create positive change, and it starts with each and every one of us.

So, what can your company do? Well, here are three first steps that businesses can take:

  1. Find sustainability champions in your company and organize a green team
  2. Celebrate small wins and build on them. (Waste reduction projects, employee engagement initiatives, community outreach)
  3. Design a sustainability implementation plan that helps reduce energy consumption, minimize waste, and lower emissions

And here are three first steps that individuals can take:

  1. Practice purchasing power
    Choosing to use what you already own is the most sustainable choice you can make. If you are making a purchase, take a moment to consider whether you really need the item, how often you’ll actually use it, and how long it will last. Vote with your dollar – support locally-made products or brands that prioritize sustainability.
  2. Vote
    Elect officials who are committed to climate action. We must hold our elected officials accountable by making our voices heard and advocating for policies that prioritize sustainability and climate action.
  3. Use your influence
    The most impactful action you can take is to engage with businesses via social media, website, and even phone calls and encourage them to adopt sustainable practices. Share your concerns with companies whose practices are not aligned with your values, and let them know that you expect them to take action.

When we practice sustainability, we shift our mindset to see how interconnected we are with the natural world. And let me tell you, it’s a beautiful thing. It’s not just about us as individuals, it’s about governments, businesses, and NGOs working together to reduce greenhouse gas emissions, protect our natural resources, and find innovative ways to power our lives without compromising the very system that sustains us.

So, folks, what does Earth Day mean to you?
Let’s start a conversation and figure out how we can all make a difference. Just like Ted Lasso, we “Believe” that together, we can create a more sustainable future.


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